HIBI

Hibi's journey began with merging two age-old industries in the Hyogo Prefecture of Japan: the incense of Awaji Island and the matches of Harima. In 2011, these two traditional trades came together in a unique collaboration. The initial concept was to create an incense that could be ignited like a match, leading to three years of experimentation and innovation. Due to the fragility of Japanese incense, a special solution had to be devised. A special blend of incense and washi pulp was crafted, resulting in a durable yet fragrant product that could withstand being struck like a match.